GREATER DES MOINES, Iowa, March 8, 2022 /PRNewswire/ — The Greater Des Moines Partnership, Bâton Global and Reworc have released the results of the DSM Workforce Trends and Occupancy study related to the regional workforce, including Downtown Des Moines (DSM).

The study involved nearly 5,200 participants from 18 organizations to identify specific trends Greater Des Moines (DSM) Region and Downtown DSM. This is the world’s first study of its kind on community-level knowledge workers. Findings will be used to drive action steps in the Downtown DSM: Future Forward vision plan and action plan to be finalized in the coming months.

The study helped organizers uncover 10 key insights so far, five related to the future of work and five related to the future of Downtown DSM.

Insights into the future of work in Greater Des Moines contain:

  • Deep work: Knowledge workers place the highest value on activities that are more complex, collaborative, and judgment-based. According to the participants, things like analysis, programming, coaching and design lead to success.
  • Just do it: The study found that an important opportunity for employers is to allocate more time to intensive work and less time to meetings.
  • The total package: Salary, work-life balance and employee benefits form the basis of the employee value proposition. These were the top three organizational characteristics for the participants with the highest level of interest and salary expectations.
  • A necessary shift: Today’s organizational culture in DSM emphasizes performance, stability and control. However, participants believe that more teamwork and innovation will be required for organizations to achieve their highest goals in the future.
  • The future of the hybrid: Before the pandemic, working hours in the office vs. at home were 85%/15%. Now it’s 40% in the office versus 60% at home, and study participants signaled a desire to continue this 40%/60% split going forward. Executives who took part in the survey preferred a split of 60% in the office and 40% at home. The data shows that employers can create meaningful in-person experiences in the office associated with socialization, making the onsite the new offsite.

Insights into the future of Downtown DSM include:

  • Memorable Experiences: Cultural events, socializing and outdoor recreation drive high downtown DSM usage and satisfaction and were a priority for respondents.
  • Generational approach: Age is a key driver of variation in Downtown preferences and usage. For example, people in their 20s use Downtown DSM more than anyone else, and parking is more important for people in their 50s and older
  • Build it and they will come: A total of 86% of study participants said they would use Downtown more with continued improvements.
  • Step by step: A total of 50% of study participants would like better walkability compared to driveability with concentrated parking, and another 32% consider the current walking-driving ratio to be ideal.
  • Building for the future: Work is changing and the way people use Downtown DSM is changing. These trends are developing in parallel. Downtown DSM and its office environments need to satisfy people’s need for connection instead of just being a place for their work tasks.

“We have a history of coming together as a region to advance our region, and this is an exciting time for our community and for Downtown DSM as we get to shape the future together,” said Tiffany swap cornerChief Operations Officer at Greater Des Moines Partnership and President of Downtown DSM, Inc. “We have a rare opportunity to reinvent and redesign Downtown DSM and make it a model for other communities to emulate.”

View more results from the DSM Workforce Trends and Occupancy Study on The Partnership’s website. Learn more about insights from the study in a scheduled webinar Wednesday March 23rd.

About the Greater Des Moines Partnership
The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 affiliated chambers of commerce, more than 6,500 regional business members and more than 365 investors, The Partnership drives economic growth with one voice, one mission and one region. Through innovation, strategic planning and global collaboration, The Partnership expands opportunities, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at

About Downtown, DSM, Inc.
Downtown DSM, Inc. is part of the Greater Des Moines Partnership and is committed to the continued growth of Downtown Des Moines (DSM). A strong region needs a strong city center. Downtown DSM, Inc. leads efforts to drive development, venue creation and events at Downtown DSM. It fosters a strong downtown by integrating retail, restaurants, businesses, housing, events and placemaking.

Courtney Shaw
[email protected]
(405) 747-8757
Learn more about DSM United States of America

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SOURCE Greater Des Moines Partnership


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