Qumulo partners with HPE, Super Micro, to downsize hardware business

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The high-end storage provider Qumulo is working with Hewlett Packard Enterprise to introduce a high-density, all-flash node based on a compact HPE ProLiant that can handle data-intensive workloads of autonomous vehicle data, video surveillance and security intelligence, and high-end research.

This week’s introduction of the 1U HPE ProLiant DL325 Gen10 Plus 291 TB All-NVMe Node marks the latest step in Qumulo’s exit from hardware service in the cloud.

Qumulo, which was founded in 2012, until this year sold its software on third-party white box systems under the name Qumulo. However, the company announced a partnership with Super Micro earlier this month to sell its software on that vendor’s hardware and is now doing the same HSPORTS.

This is not the first time Qumulo has partnered with HPE. The company started rolling its software on in 2019 HPE Apollo 4200 Gen10 Server.

Leaving the hardware business behind

The company’s early decision to sell Qumulo branded integrated hardware and software systems was a result of the need to ensure a good customer experience, said Ben Gitenstein, vice president of products and solutions at Qumulo. Enterprise Storage Forum.

“This stuff was all standard commodity hardware,” said Gitenstein. “We didn’t bend any sheet metal, but especially when you are just starting out as a company and there are only a few customer accounts, you really want to be sure that everyone has a great experience. We wanted to control the whole thing. “

However, there has been a dramatic change in the hardware ecosystem in recent years, he said.

“It’s a lot richer, a lot more innovative, and filled with a lot more players making really interesting things standard topics, and we bet very early on that they said in the data center that our software was based on the best of the standard material because it really is great, ”said Gitenstein. “Because we’re scaled, the software is really resilient. We’re really good now at knowing which hardware is working and which is not, and we can test and validate it. We found out all that stuff. “

Expansion of the partner ecosystem

In the future, there are plans to expand the number of partnerships and the number of systems that Qumulo validates to run its software. The company will continue to educate users about the systems and configurations that its software will perform best and encourage customers to take an interest in that hardware. As a go-to-market strategy, Qumulo executives no longer see the need to sell Qumulo branded hardware.

This gives companies more freedom in choosing which systems to use and helps them avoid being tied to a single vendor, Gitenstein said.

If you go with a storage server, you have to start with four of them, ”he said. “That makes a cluster, and that cluster presents itself as a namespace, a big, big blob of files for your end users. The more servers you add, the bigger and faster it gets. One of the things we did over the last year was that we said, “Now, for example, you can start with four nodes of HPE All-Flash”. [storage] And if you get a better deal on our new Super Micro All-Flash product, you can add a Super Micro All-Flash Node to your HPE cluster, and that’s because it’s just a server. They are both very good and if you think the Supermicro is better then you should have a choice and option to add this to your cluster. … All we ask is that it be on one of the servers that we have validated and tested so that we know it is good. “

In the data center and in the cloud

Qumulo has been moving in this direction for some time. During the year, the company announced partnerships with system manufacturers such as Fujitsu and cloud providers such as Amazon Web Services (AWS). The company also announced in July that it would offer its platform as a service on Microsoft Azure and offer companies petabyte file data management in the public cloud.

It did so a month after the company officials said it was delivering its Qumulo File Data Platform as a service through HPE’s GreenLake hybrid cloud services technology.

With the HPE system announced this week, Qumulo and HPE are offering a high-density, all-flash NVMe system that offers 291 TB in a small form factor, which is 23 percent denser than other systems that offer a pure NVMe file system.

“This is valuable to a customer because if you are interested in an all-flash, all-NVMe file, it is because you have a performance requirement or because you never want to switch or drive because NVMe drives never die , or because you have a performance limitation, or some customers just say they are done with the hard drive, ”he said. “For some reason you never want to buy records again. But for these customers, one of the best ways to save money is to put more density into a server. “

The ProLiant server uses AMD Epyc server processors and contains a 100 GB network interface controller card (NIC).

A single product for both environments

A key goal of Qumulo is to offer companies a single product that can be used either on premise or in the cloud, making it easier to move data and workloads between environments.

“One of the realities of a company today is that you don’t know which of your workloads and which of your data are stored in the data center and which in the public cloud,” said Gitenstein. “It’s just too difficult to predict. … your world is more unpredictable. They don’t know how business is going to change or what is required of them. You don’t know how these will change. “

Flexibility is also important. Modern companies have fewer employees managing more things, so the flexibility to run the workload (on premise or in the cloud) or with a choice of vendors simplifies operations. Companies always have to move data back and forth between the cloud and the data center and quickly roll out the right platform and run out of time to manage complex infrastructures or user interfaces, he said.

Large file system

Qumulo offers a large, multi-protocol file system that Mac, Windows, and Linux users can serve through the same highly scalable namespace. It can also handle high performance demands and small workloads without having to do a lot of tiering. Organizations can set up a second Qumulo environment and perform a backup or failover to protect the data. Data is encrypted at rest at no additional cost, which does not affect performance, and IT staff has deep insight into which workloads are consuming capacity or performance.

Gitenstein said Qumulo’s decision to discontinue its appliance business doesn’t mean letting go of companies that have bought the systems over the years.

“From the customer’s point of view, we are not an end-of-life product,” he said. “All of this stuff is still available for sale and upgrade, and none of it gets dumped by support or anything like that, but essentially all of the products we sell are Qumulo software that runs on a standard server you bought Distributor and we have a very curated list of these standard servers. “


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