SINGAPORE–(BUSINESS WIRE) – ONE Championship (ONE), one of the world’s largest sports media in Asia, features a variety of content stacks, including live events, battle highlights, and reality TV programming.
Since November 2020, ONE Championship content has been streamed via the ONE Super App on the video platform Brightcove Inc. (NASDAQ: BCOV), cutting the company’s content management time in half and increasing video playback time by 300 percent.
The ONE Super app, available on the Apple App Store and Google Play, features ONE TV, which now offers a Brightcove-powered, customizable experience with themed playlists that continuously post videos, in-app notifications and the latest news.
Fans access the ONE Super App to immerse themselves in the world’s greatest action with mixed martial arts, muay thai, kickboxing and more.
“As our audience in the ONE Super App continues to scale globally, digital video will be essential to our long-term strategy,” said Jonathan Wong, product director at ONE Championship. “When looking for a platform partner, Brightcove stood out for its flexibility, scalability and video quality, all of which are vital as we move forward. We are confident that with Brightcove we can continue to share stories that ignite the world with hope, strength, dreams and inspiration. ”
The ONE Super App promotes fan engagement with athletes and other fans through mini-games and other interactions. Brightcove’s analytics provide valuable insights into device, destination, geography, and content popularity data, making it easy for ONE Championship to optimize its operations.
“With ONE and Brightcove, martial arts fans can keep the excitement going anywhere in the world and whenever they have a moment to connect with athletes, colleagues and associations,” said Simon Naylor, senior vice president, Asia Pacific, Brightcove. “We want to help companies like ONE Championship to monetize these experiences easily and inexpensively. We look forward to more victories with our great new partner. ”
About ONE Championship
ONE Championship (ONE) is the world’s largest sports media property in Asian history. ONE is headquartered in Singapore and is the world’s largest martial arts organization hosting fights in all martial arts such as mixed martial arts, muay thai, kickboxing and more. ONE hosts the largest sports entertainment events across Asia, featuring some of the world’s best martial artists and champions appearing on the largest global media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts in over 150 countries with some of the world’s largest free to air and digital channels including Star Sports, Tencent, TV5, Astro, ClaroSports, Startimes, Fox Sports, Thairath TV and Turner Sports, Skynet, Mediacorp, Great Sports, Mediaset Italia, ProSiebenSat.1, Dubai Sports and more.
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