Kay Adams is leading the September launch of FanDuel’s TV network


The new face of FanDuel TV will be Kay Adams, the hugely popular former host of NFL Network’s “Good Morning Football,” with additional content from Pat McAfee, Lisa Kerney and Bill Simmons’ The Ringer.

FanDuel Sportsbook adds another layer to its legal sports betting platform by announcing the launch of FanDuel TV, a 24/7 cable television network, and a parallel broadband channel, FanDuel+.

The launch of the twin networks, which represent a major overhaul of horse racing channel TVG, is another step in the sportsbook’s bid to solidify its position in the industry. FanDuel’s parent company, Flutter Entertainment PLC, reported earlier this month that FanDuel is the dominant player in the US online sports betting market, accounting for a 51% share of gross gaming revenue as of the end of June.

The TV channels are designed to help FanDuel gain more distance from competitors like DraftKings and Caesars, which currently offer a limited selection of podcast programming.

Kay Adams headlining on FanDuel TV

The new face of FanDuel TV will be Kay Adams, the hugely popular former host of NFL Network’s “Good Morning Football,” who left her in May after six years on the show. Adams hosts an hour-long show Monday through Friday at 11:00 a.m. ET that will serve as the flagship program.

Adams will seek to create a large new audience who will benefit from a unique, interactive show designed to get viewers involved in sports betting, as well as the daily NFL fantasy options that have been available since have long been a mainstay of FanDuel.

“FanDuel TV is the first network designed from the ground up for viewers to watch with their phone in hand,” added Mike Raffensperger, FanDuel’s Chief Commercial Officer. “We intend FanDuel TV to sit at the intersection of live sports and interactive content, and believe Kay is the best example of on-air talent who can bring fans closer to the stories of the games they love.” are most important.”

FanDuel TV is expected to launch next month, reaching a potential audience of millions of NFL fans just in time for the new season across traditional cable and satellite providers (including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTube TV and Hulu). The FanDuel+ streaming platform will be available to the public via Apple TV, Roku, Amazon Fire and other OTT platforms.

Adams sees her role at FanDuel as pioneering an entirely new sportsbook/viewer paradigm that will likely set the tone for future network launches by other competitors.

“For me, the success of this show means building a community that’s ready for the future of what sports content looks like,” said Adams. “[Sports betting] is part of our game. It’s the future of the industry. I want to be on the right side.”

FanDuel hopes Adams’ high-profile hiring will bring millions of viewers — and NFL sports bettors in particular — to a network that will offer 24/7 programming. Adams’ daily broadcast will also be available on social media platforms to capitalize on her passionate followers who are moving from the NFL network to her new show.

Raffensberger believes Adams can attract a crossover audience that includes both bettors and regular sports fans.

“The world no longer needs highly analytical, choice-based promoters of the X’s and O’s of gambling. There’s a lot of it out there, and to be honest, I don’t think it can always be that interesting,” Raffensberger said. “I’m interested in creating something that contains voices like Kay’s that are unique, authentic and have a real connection with their audience, and that can feed gaming into broader editorial narratives in sports and culture.”

McAfee, Kerney, The Ringer contribute to brand visibility

FanDuel will also be counting on the visibility of its other big headline personality, Pat McAfee, whose eponymous show is averaging 1,000,000 views per day on YouTube.

The operator last year signed a four-year, $120 million deal with the former Indianapolis Colts punter, and McAfee and its PMI network will produce original content as part of the network’s weekly programming block.

In addition to Adams and McAfee, FanDuel’s TV networks will also air live sports programming as part of their services, including the traditional horseracing coverage that has been the cornerstone of TVG.

“FanDuel TV and FanDuel+ will accelerate the renaissance of racing and repackage the sport for a new generation of mobile fans while bringing new leagues and sports to the US market,” said Raffensperger. “We plan to offer more live sports than any other network in America.”

Another key spot in FanDuel TV’s programming lineup is occupied by its signature sports betting show, “More Ways to Win,” with former ESPN “SportsCenter” host Lisa Kerney continuing to host the show, with content also coming via a partnership with Bill Simmons’ The Ringer.

“Proven on-air talent, live content from the most influential name in sports media at Pat McAfee, and the best team in the industry covering horseracing today demonstrates that FanDuel TV will be a dynamic network from day one,” said Amy Howe , Chief Executive responsible for the FanDuel Group.

FanDuel first US sports betting company to make a profit

Despite the need to maintain a significant cash burn through spending on advertising, free bets and other promotions over the past few years, FanDuel reported positive EBITDA of $22 million in Q2 2022.

This marks a breakthrough for the gaming industry as FanDuel becomes the first US sportsbook and online casino gaming operator to report a profitable quarter. None of the other major online gaming operators — DraftKings, BetMGM, and Caesars — are expected to turn profitable before 2023.

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