Audi A3 intensifies infotainment gadget


The Audi A3 has been sold more than 63,000 times in South Africa over the past two decades, making it a favorite in South Africa. It has now released the fourth generation of the A3 Sportback and the second generation of the A3 sedan. The Audi A3 now combines a sportier look with an efficient drive.

Digital first: controls and displays

The cockpit of the new A3 is more geared towards the driver. It uses familiar elements from the brand’s luxury models and is equipped as standard with a 10.1-inch touch display that is integrated in the center of the dashboard. It recognizes letters entered by hand, gives acoustic feedback and can be controlled by voice.

The instrument cluster, which the driver operates via the multifunction steering wheel, is now digital as standard. The optional Audi virtual cockpit plus (as part of the technology package) offers additional functions such as the large display of the navigation map. It measures 12.3 inches and allows three different views, including graphics with a sporty look.

Reinforced: infotainment

The MMI operating concept is driven by the new third-generation modular infotainment kit. Its computing power is ten times higher than that of its predecessor. It handles all connectivity-related tasks, including telephony and Audi connect services at LTE Advanced speed.

Individual settings can be saved in up to six user profiles – from air conditioning to frequently selected navigation destinations. The DAB + digital radio is included as standard, the online or hybrid radio is optionally available. The route guidance is particularly simple and flexible. For example, the navigation system offers forecasts on the development of the traffic situation and high-resolution satellite images.

The Audi A3 model series also heralds fully integrated connectivity; the Audi connect portfolio includes a large number of online services that offer advanced infotainment, navigation and car-to-X services that provide integrated swarm intelligence for service, safety and comfort use in the connected A3.

The new Audi A3 can be connected to the user’s smartphone via the myAudi app, Apple CarPlay or Android Auto and the Audi phone box. The latter connects the device to the car antenna and charges it inductively.

Well-versed: the driver assistance systems

Equipped with the optional Audi pre sense front, the parking assistant and the lane departure warning, the new A3 models help to avoid accidents with other road users and offer a high level of safety. In addition, other assistance systems such as lane change and exit warnings as well as cross traffic are available.

The South Africa packages include:

  • Update (LED lighting, 2-zone automatic air conditioning, automatically dimming mirror, rear parking aid)
  • technology (Audi virtual cockpit plus, MMI navigation plus, Audi connect navigation & infotainment, rear USB ports with charging function)
  • Sports (black styling exterior elements, black mirrors, 18-inch wheel, sports suspension)
  • S line interior (Armrest in synthetic leather, center armrest, S emblems, black headlining fabric, stainless steel pedals, sports seats, dark aluminum inlays)

Planned: market launch and prices

The new Audi A3 series is now available in South Africa at the following prices (including all taxes) and comes with a five-year Audi Freeway Plan as standard:

Audi A3 Sportback 35 TFSI R561.000
Audi A3 Sportback 35 TFSI Advanced R586.000
Audi A3 Sportback 35 TFSI S-Line R601.000
Audi A3 Sportback 40 TFSI S-Line R641.000
Audi S3 Sportback TFSI quattro R795.000
Audi A3 Sedan 35 TFSI R576.000
Audi A3 Sedan 35 TFSI Advanced R601.000
Audi A3 Sedan 35 TFSI S line R616.000
Audi A3 Sedan 40 TFSI S line R656.000
Audi S3 Sedan TFSI quattro R810.000

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