According to a new survey, four in five people do not want their personal information to be collected or shared without their consent.
In a recent Realtime Research survey conducted by Invisible, 1,247 people were asked about their views on online privacy, including sharing and collecting their personal information and their attitudes towards targeted online advertising.
The survey found that 68% of respondents believe privacy is important to them, with 82% supporting measures that prevent companies and devices from collecting or disclosing their data.
The survey found that 76% of respondents don’t like advertising targeted marketing campaigns online and they need to stop doing it.
Invisible says the results show that most people are concerned about their online privacy and would support changes that would prevent data being collected and shared without consent.
The survey shows that 68% of respondents think data protection is important, while 32% think it is not.
The survey found that 76% of male respondents, 76% of female respondents and 54% of non-binary respondents consider data protection important, while 24% of male respondents, 24% of female respondents, and 46% of non-binary respondents . don’t think personal data protection is important.
According to the survey, a majority of respondents in every age group consider the protection of personal data to be important. This includes 68% of the respondents under 18 years of age, 71% of the respondents 18-40, 88% of the respondents 41-54 and 71% of the respondents 55+
When asked if they would support ad changes that prevent companies and devices from collecting or sharing their data, 82% of respondents said they do, while 78% of male respondents, 87% of female respondents, and 55% of the non-binary respondents said they do.
The survey shows that a majority of respondents in every age group support ad changes that prevent companies and devices from collecting or sharing data about them. This includes 74% of the respondents under 18 years of age, 83% of the respondents 18-24, 77% of the respondents 25-40, 82% of the respondents 41-54 and 72% of the respondents 55+.
According to the survey, 76% of respondents don’t want to see targeted marketing ads online (from data brands have about them), but 24% of respondents said they liked the targeted ads because it helped them discover new products, that they love.
28% of male respondents, 17% of female respondents, and 27% of non-binary respondents said they run targeted online marketing ads and said they love targeted ads and help them find new products online.
When it comes to getting targeted online marketing ads (from data brands have about them), the majority of respondents in every age group said they don’t like receiving them. The data show that 75% of respondents under 18 years of age, 79% of respondents between 18 and 24, 74% of respondents between 25 and 40, 82% of respondents between 41 and 54 years and 77% of respondents over 55 that the Ads need to be stopped.
“Despite the fact that people are incredibly open about their private lives on social media, the survey results show that people are still right to value their online privacy,” said Don Vaughn, product manager at Invisible.
“It is clear that most people don’t want advertisers to follow, even if these ads are relevant to their personal interests, and that people are willing to support measures that prevent companies from collecting and using their personal information sell, ”he says.
“We suspect this is because data collection is now not an approved process that Invisible is trying to change.”